The key idea I keep thinking about is being at a crossroads. The
idea came up in conversation with my supervisor yesterday. I openly told her
that I feel like I'm at a crossroads of academic and program-driven work. She
asked me to spend twenty minutes telling her what I am interested in. In the
end she said, "You seem more passionate about the business-oriented
work." It's compelling how others can sometimes see what is difficult for us to
see.
What I didn't explain further to my supervisor is that I have a curiosity
and continued attraction to own a business. I am self-motivated and do not
worry about waking up and not having someone tell me what to do. On the
contrary, I would love the freedom to pursue ideas, be more creative in my
work, and build more relationships without worry of bureaucracy or stepping on
toes.
The goal that I want to pursue through this Catalyst class is to
use my current position plus outside resources to prepare myself to be a future
business-owner- now. My idea is to use this class to create my own alternate MBA-
a personally created and curated program to fill my skill gaps, build
relationships, and fine-tune my business concept, while continuing to build my
personal and family savings.
Two primary
conditions to this program:
1) I will not go into major debt for this process. I will spend no
more than $5,000 for this "program". My resources could include
in-person or online courses, conferences, meetings with friends and
acquaintances, or books.
2) I will not use my studies as a shield to hide behind. I will
continue to pursue new, challenging projects and explore areas I am interested
in. I will not use the pursuit of more education as an excuse for not striving
for my goals.
I will use the month of May 2016 to create my curriculum while
taking the Catalyst course. The program will run from July 2016-July 2017. The
assessment period and investigation of resources and classes will take place
between May and June 2016.
Some components I
will create in May and June:
1) A pre-assessment: What skills are needed for entrepreneurship? The primary areas
that come to mind include marketing, financial, managerial, communications
(social media and promotional), and strategic planning. I will assess myself
and think about my skill gaps. I will ask at least one person to assess me
objectively and help me think about areas where I may need to build skills.
2) I will investigate free
or low cost education courses to build
my skills. I will determine the timing of these courses, and how I would fit
these commitments into my schedule.
In addition to my course work, I will also meet with an entrepreneur either in-person or virtually at least once a month. I will use
these meetings to learn about skills I may need, business lines I may pursue,
and pros or cons of different models, such as franchising. I will intentionally
meet with a wide range of entrepreneurs and employees of companies with
leadership responsibilities. Some ideas include: owners of gyms or wellness
centers, franchise owners, or leaders of health organizations.
I will also identify at least one mentor who can help me consider my career path and provide feedback
throughout the one-year course.
I will measure success based on progress after the pre-assessment and completion of
the courses or individually led training opportunities.
I am excited about
this opportunity because:
1) It would engage me in my current position to learn from my
co-workers and current and potential projects (grant writing/contract
preparation).
2) This course would build my skills and knowledge. I truly enjoy
learning and this would feed my curiosity.
3) I think it's possible to gain the skills I want and need
without spending a fortune.
Obstacles that I will
need to overcome:
1) The cost. Even
though it will be a fraction of the cost of a traditional program, I don't want
the cost to hold me back.
2) Other activities could
distract me. Summer is coming up and I don't want to be distracted from
pursuing this goal. Because I am not required to do this, I will need to
maintain my personal motivation to keep going.
3) Individuals to meet
with. (I am less worried about this as I have a good network already and
confidence that others will suggest people I should meet with too.)
Now Catalyst classmates, I am ready for your ideas. Where are the
holes in my plan? Do you have suggestions? Thanks for reading.
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Reflective Script:
Wow Catalyst classmates! Thank you for giving me so much to think about and challenge me. I feel like I'm in a bit of a conundrum. A couple of you have given me a big idea to think about: starting a small business now. A lot of resistance comes up with this idea: what business would I start? what competitive advantage/new idea/gap would I fill? what about my free time? My weekends and evenings are open for fun and free time so there is part of me that hesitates to give that up. I know that I am not in a position to hang up my shingle and my day job. I feel strongly that running a small business (at least at this point) would be on the side. I do have one idea but I would want to vet it. I also wonder if I want to do something bigger or different. In the past when I had my own business working as a personal trainer, my income was limited to the hours I worked and my schedule was dependent on when clients wanted to meet with me. While I really like direct service, I would like to come up with an idea that is less dependent on me delivering all of the services.
So for now, what's next? I still think there is value of preparation, saving money, and building my skills in preparation for a business down the line. I also see the value of getting out there and starting a side project. I am interested in meeting others that could be interested in working together. Maybe there are people here in this class?
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Reflective Script:
Wow Catalyst classmates! Thank you for giving me so much to think about and challenge me. I feel like I'm in a bit of a conundrum. A couple of you have given me a big idea to think about: starting a small business now. A lot of resistance comes up with this idea: what business would I start? what competitive advantage/new idea/gap would I fill? what about my free time? My weekends and evenings are open for fun and free time so there is part of me that hesitates to give that up. I know that I am not in a position to hang up my shingle and my day job. I feel strongly that running a small business (at least at this point) would be on the side. I do have one idea but I would want to vet it. I also wonder if I want to do something bigger or different. In the past when I had my own business working as a personal trainer, my income was limited to the hours I worked and my schedule was dependent on when clients wanted to meet with me. While I really like direct service, I would like to come up with an idea that is less dependent on me delivering all of the services.
So for now, what's next? I still think there is value of preparation, saving money, and building my skills in preparation for a business down the line. I also see the value of getting out there and starting a side project. I am interested in meeting others that could be interested in working together. Maybe there are people here in this class?
Hi Maggie,
ReplyDeleteExcellent post. Right on target with the assignment and a very good model for me to work towards. I have you as a classmate to offer comments on and I'm cogitating. Right off the bat I recall a book on starting a new business that I found very helpful. It was loaned to me and I also passed it on. It spoke directly to the issues you mention above, so I know there are helpful resources out there. I'm trying to recall where it went and will let you know.
I was also in a support group called "Your money or your life" several years ago that was helpful. Many business owners and launchers in that, I'm sure there are still groups like that out there. It was similar to this class in that we were accountable to each other, it lasted longer though.
Once you get there, and it seems certain you will. Here are two very important thoughts. 1) Spend money on experts (or hire them) in areas where you are weak, you can't do it all. I spent 4 times as long doing my own books and billings as the bookkeeper I hired. It is good to have a basic knowledge of all the skills needed to run your business, even better to be able to delegate the skills you don't do well asap. 2) Get expert advice, preferably from multiple sources, on the best tax and legal setup for your business. I was hit with a $40,000 tax bill one year because of inaccurate (cheap) tax advice. 3) Prepare and save for bad times, keep the amount of money the most conservative financial advisors indicate in the bank as a reserve (money market account was the best model for me).
That may sound daunting but it really wasn't. The payoff was, and is, so great that I am very hesitant to stop being self-employed even though it may be the best thing for me now. I was able to work from my home and be there for my kids and for my husband during an organ transplant. The work I did wasn't something I ever really believed in, it was something I was relatively good at and that I did to pay the bills. I always thought my husband had the "good" work and he made so much less than me. That isn't working anymore. Sigh.
Good luck and more later as I cogitate on this!
Thank you Suzi for your thoughtful reply. I'd love to know the name of the book you recommend. Your advice about outsourcing things I am not good at makes tremendous sense. I also like your idea of joining a group of entrepreneurs. My biggest obstacle are the savings. There are other things my husband and I want to do soon like buy a house. We are saving for that too. This is the long plan but in the meant time there may be things I can do to scale my business and think creatively.
DeleteWow, Maggie, you developed quite a project after your conversation. Your passion shows! You might want to include small, concrete steps in your plan to make it more specific and easier to stay on task, i.e. call John Doe at Gold’s Gym on xx date, or list some steps you plan to take to reach entrepreneurs, etc. Look forward to going to your business some day! Laurie
ReplyDeleteHi Laurie! Absolutely. This month will be about laying out the plan and fine details. I'd love to share it with you as I develop it. I'd like feedback and ideas. If you have entrepreneurs you respect, especially in the health and wellness field, I'd love your recommendations. Thanks for reading! Book recommendations or classes are also appreciated.
DeleteMaggie - I love this direction. If you set up a 1-1 meeting with me, I'd be happy to listen to what you think your needs are and recommend more books. But start here: http://www.amazon.com/Portable-MBA-Entrepreneurship-Bygrave/dp/0470481315
ReplyDeleteI would add that the Catalyst course is about a bias to action. Would you consider starting a side business? You'll learn more about entrepreneurship by actually doing it and reading about it than just reading about it. The combination of practice and reflection is where the real power lies.
Hi Douglas, Thanks for the book recommendation and I would also like to take you up on your 1-1 meeting. I think this would be really helpful. You've had me thinking all day about starting my own business. I've had one before so I know some of the ins and outs but I am concerned about my idea being on point. Regardless, I am thinking about this and will post more in my RS. Thanks for the push. (Even though it isn't easy.)
DeleteSorry to be adding this late! Better late than never.
ReplyDeleteFirst, this is awesome. How freaking rad that you are taking your education into your own hands! I also appreciate that you have your own plan already.
I’m interested in why you chose not to follow the Benefits, Obstacles, etc format and went straight to the plan.
I’d also be interested in your thoughts on accountability. Are you the kind of person who can make a plan and just do it? What happens if, in June, you haven’t completed your May directives?
It’s also interesting, after reading your bio, to see that you’re taking such an academic approach to business. In this experiment, I wonder how you can weave some practical projects into this.